The festive season is one of the most exciting times for businesses—especially for small and mid-sized enterprises. From Christmas to New Year, from Valentine’s Day to local cultural festivals, customers are in the mood to shop, celebrate, and engage with…
Tourism has always been one of Sri Lanka’s strongest economic drivers. Blessed with pristine beaches, lush tea estates, cultural heritage sites, and world-renowned hospitality, our island continues to attract travelers from around the globe. Yet, for businesses within the tourism…
A Complete 2025 Guide to Tourism Marketing In today’s competitive travel market, simply owning a tourism property is not enough. You need to market it effectively to attract the right guests, build long-term visibility, and stand out from thousands of…
How to Optimize Google Business Profile for Your Tourism Property Imagine a traveler searching for villa near Ella with mountain viewWhat do they see first? Google Business Profiles. Not your Instagram. Not your website. Google shows your business location, reviews,…
18% VAT on Digital Services in Sri Lanka What the New 18% VAT on Digital Services in Sri Lanka Means for You (Starting October 2025) I’ve noticed rising interest in the new 18% Value Added Tax (VAT) rule being enforced…
If you run a business and feel like digital marketing is one big mystery box — you’re not alone. We’ve had clients come to us burned by agencies, confused by analytics, and convinced that Google ads or SEO just “don’t…
If you’re a business owner and you’ve been told “you need SEO,” you’re probably wondering:Is it really worth it?How long does it take?What is it, actually? You’re not alone. Most businesses know SEO is important — but very few understand…
When people think of social media marketing, they often picture influencers, memes, and viral trends. But if you’re a business owner, you’re not trying to go viral — you’re trying to grow. You want sales. You want brand recognition. You…
Most businesses are spending on marketing — ads, social, SEO, email, influencers — but here’s the uncomfortable truth: Many have no idea what’s actually working. They’re pouring money into campaigns with no clear data, no strategic tracking, and no insight…
You’ve probably seen it before: Sound familiar? That’s because most ads aren’t built to perform. They’re built to “look good” — not to work. Performance advertising is different. It’s built around a goal. It’s tracked. It’s optimized. And it gets…
